Creative development of tourism culture in Luoyang based on Regional Culture

The market demand for cultural and creative derivatives containing regional cultural elements is expanding day by day. Relying on regional cultural elements to develop cultural and creative products with regional characteristics has become the general trend of the development of cultural and creative industries. The research on the development path of regional culture in Luoyang Tourism Cultural creative products is of great significance to Luoyang’s cultural communication and economic development.

Regional culture refers to the regional culture with the characteristics of material culture and spiritual culture. It is the different development forms and social production and life styles of a region in different historical periods, as well as the unique material culture and non-material culture. Material culture is a material product created to meet the needs of human survival and development. It involves diet, clothing, architecture, transportation and other aspects. It is the material expression of cultural elements or cultural landscape. Generally speaking, material culture is a tangible, material and tangible cultural phenomenon. Intangible culture is the spiritual culture created by human beings in the process of social practice. It refers to the intangible culture with artistic and historical value, mainly including folk activities, performing arts, traditional knowledge and skills. It is a spiritual, intangible and imperceptible cultural phenomenon.

Regional culture has universality, uniqueness, difference, diversity, inheritance and irreplaceable. It is the concentrated embodiment of the political, economic, cultural, ideological, conceptual, customs, beliefs, ethics, morality and other cultural characteristics of a region in history. It is the integration of human resources and natural resources. Luoyang is one of the important birthplaces of Chinese civilization, the Oriental starting point of the Silk Road and the center of the Grand Canal in the Sui and Tang Dynasties. In history, more than ten dynasties have established their capitals in Luoyang. Luoyang has five major city sites such as the summer capital of chuxun Kan and the commercial capital of Xibo, and six world cultural heritage sites such as Longmen Grottoes, the site of the ancient city of Luoyang in the Han and Wei dynasties, and the site of dingdingmen in Luoyang in the Sui and Tang Dynasties. Heluo culture is not only the core and source of the Yellow River culture, but also an important part of Chinese civilization. All these provide valuable resources for the innovation and integration of Luoyang regional culture in the design of tourism cultural creative products. At the same time, they also provide unique cultural elements for the inheritance and development of Luoyang regional culture in contemporary society.

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